The Hague, Netherlands, November 24, 2020 – Westfield, the only global B2B and B2C brand for retail, leisure, entertainment and dining destinations, last year launched ten centres in France, Sweden, Poland and Czech Republic and Westfield Mall of the Netherlands will be the eleventh in Continental Europe when it opens in March 18, 2021. The Mall is already 85% pre-let as another 21 new brands sign from Fashion, Food & Beverage and Outdoor categories join the new Westfield lifestyle destination.
Outdoor giant Bever is taking a major location in the Mall and set to be a key attraction. In addition, internationally renowned fashion brands Joe Merino, MSCH Copenhagen, YAYA, Mango and Guess complement Dutch brands Schmidt Optiek, Guts & Gusto, No Excess, Nanny’s, Steppin’ 'Out to further enhance the fashion & accessory offering. Tech brand Denon will also join this selected cast of retailers.
Food & Beverage experience brands Nespresso, Simit Sarayi, CoffeeCompany, MADO, PAZ, Blond & Brown, Freetto and Koolmees are also signed, establishing the culinary heart of the Dining Experience. With its 10 seated restaurants and 7 kiosks under the directional roof of this innovative space, the Dining Plaza sees local independents sit alongside famous dining brands.
Bart van Twillert, Country Manager, The Netherlands at Unibail-Rodamco-Westfield: “We are delighted to formally announce the opening date of Westfield Mall of the Netherlands on March 18, 2021. There is still confidence in physical retail. With four months to go before the opening we are 85% pre-let; despite the challenges posed by the current pandemic. As the only global brand in the industry, Westfield continues to attract the best retailers and those we reveal today will offer an incredible integrated brand experience in an environment with a unique mix of retail, dining, entertainment and events.
We are seeing that COVID-19 has accelerated the transition to omnichannel retailing for many brands and partnering with Westfield enables them to deliver the seamless premium experience their customer craves.”
Designed with the Dutch consumer in mind, Westfield Mall of the Netherlands will be the first ever, all-encompassing retail experience of this scale in the country where shoppers will experience best-in-class concept stores, cutting-edge leisure activities, immersive events and a superior food-offering in this modern lifestyle destination. A destination experience that is intrinsically part of the local community, it will be a space where people want to spend time, come together and connect, to discover and enjoy new experiences.
Westfield centres are the leading Unibail-Rodamco-Westfield assets in each market. As they become Westfield destinations, they retain their strong heritage, local identity and community links whilst benefitting from the enhanced events, experiences, services, retailers and brand partnerships synonymous with the Westfield brand.