we are creating something exceptional: a retail revolution for the netherlands
Stay up to date about the development in and around Westfield Mall of the Netherlands.
The future Westfield Mall of the Netherlands is celebrating a busy start to 2020, after revealing its newly completed South Phase – the first phase of the unique...
Unibail-Rodamco-Westfield today reveals leading international brand Hugo Boss and Dutch retailers Distrikt, concept store Hutspot, Ace & Tate and 10Days are the latest that have signed-up for its...
Unibail-Rodamco-Westfield today reveals that leading international clothing brands Hunkemöller, Scotch & Soda, Timberland and Nelson Premium have signed up for its Westfield Mall of the Netherlands development. The...
Mall of the Netherlands today announces the signature of a major deal with Inditex – the world’s largest fashion retailer – which will see iconic brands Zara, Bershka,...
retail, leisure & entertainment destination in the netherlands
Free car parking spaces
population in randstad region
Affluent and well-connected, Randstad is one of Europe’s most outstanding economic urban areas
Designed with the Dutch consumer in mind, step into a unique retail, leisure and dining emporium. Experience best-in-class concept stores, cutting-edge leisure activities, immersive events and a superior food-offering in this modern lifestyle destination.
stores, restaurants and leisure destinations
The catchment covers four major cities creating an important affluent municipality. The consumer needs are the key focus and will always form the building blocks of what Westfield Mall of the Netherlands will offer.
The majority of residents in Randstad are classified as affluent urban families, affluent young professionals, middle income families and middle income young singles.
They are of the ‘experience generation’ who are no longer defined by age brackets and very much enjoy a lifestyle mindset. From brunch to shopping, to taking in a film and a bite to eat, it’s about living each day to the fullest. They are looking for something special, that little bit different, personalized and memorable. Brand engagement is a must. Social conscience is also paramount. They are savvy, connected and demanding.
westfield mall of the netherlands will be an innovative, unique retail, dining, leisure and entertainment destination that will completely redefine the traditional dutch shopping centre
Fashion, food & dining, leisure and experiences will inspire and delight. Enjoy superior store design, quality and service. Iconic flagship stores, inspirational brands, new designers, independents and pop ups will all be found here; it will be the best of the best. All in one destination. This is a Destination experience that is intrinsically part of the local community. It is much more than just a shopping mall. This will be a space where people can meet, connect, shop and share memorable experiences.
It will be an entertaining, contemporary and eco-friendly environment with innovation at its core to make it not only best in class but also the future of retail. Creating an innovative and welcoming new space, a place people want to spend time, come together and connect, to discover and enjoy new experiences. A space that brings together the best of digital and physical retail to be part of the future of retail. A space for the local community, to be part of the local community.
Breaking with retail convention
Exclusively designed by STAAT, the Gallery is a modern day reinterpretation of a classic Dutch shopping street, taking key architectural elements and redefining them in artful and unexpected ways. The facades beautifully frame the brands worlds of retailers within and act as a canvas for creative expression. Spaces are designed to be flexible and agile to encourage brands to trial new store designs, retail technologies or in its purest form, a great new product launch in a pop up store.
A highly curated fashion offering designed to appeal to the community’s discerning consumer
Home to flagship stores, iconic designer brands, international retailers, and up-and-coming labels across fashion, lingerie, accessories, footwear and jewellery. First to market brands will be complemented with Dutch hero brands to deliver exciting newness with your everyday wardrobe essentials.
We truly believe in the ambition Unibail-Rodamco-Westfield has set for this project. The ambiton of the project in combination with the unique catchment area made us re-evaluate the locations of our current stores in this challenging Dutch retail landscape. We are now focusing on two big flagship stores for America Today and MS Mode stores in Westfield Mall of the Netherlands to strengthen our position in greater The Hague region.
Combining craftsmanship, flavour and experience in one location
Opened in November 2018 Fresh! has major supermarkets AH XL and Jumbo Foodmarkt making Fresh! the daily food destination for the region. Since opening footfall has increased with anchor tenants outperforming similar tenants in other Dutch centers.
The heart of Fresh! is the Fresh! kitchen in which Dutch TV Chef Miljuschka Witzenhausen presents her Miljuschka & Friends program five times per month. The chefs cook with seasonal produce from tenants in Fresh! to inspire visitors in a culinary way.
Since opening Fresh! it has proved to be a hit with the local customers. Dutch customers love “their” butcher, baker and greengrocer. With a love for quality, customers are very loyal to these stores and are very willing to try new products with new tenants. The layout in Fresh! gives customers a chance to walk around, taste and experience new flavours.
We build, operate and maintain state-of-the-art office buildings and convention & exhibition centres across the world
We own, develop and operate shopping centres and airport retail operations across Europe and the United States.
We generate value through operational excellence and our ideal position as a unique platform for local and international retailers and brand ventures.
URW World Map
URW World Map
Europe *Pipeline developments
Send us a message.